A growing number of professionals use newsletter marketing to build their practices.
Newsletters are ideally suited and highly effective for the unique marketing needs of professional practices. Unlike traditional advertising, newsletters are not viewed as self-serving because each edition provides valuable information.
Your brand is the ‘space’ your practice takes up in the hearts and minds of your patients and referral sources. Your brand is the total sum of their experiences and perception of you. By providing a superior patient experience you can reduce attrition, secure loyalty, increase referrals and improve the lifetime value of every patient.
A personalised newsletter is a powerful tool for building your reputation because it provides a consistent and positive experience with your practice. By distributing your newsletter regularly you boost your visibility and credibility, while reinforcing the services you provide - which helps build loyalty.
Most importantly a practice newsletter builds strong relationships and strengthens trust. It is an ideal way to communicate with your patients and is an accepted practice resource for AGPAL or GPA accreditation.
The public love reading about health matters - just open any popular magazine. Unfortunately, much of what they get from the media is sensationalised and out-of-perspective. They would prefer to get their information from a source they trust - their doctor. A practice newsletter is an excellent way to provide patients with information on important health matters.
Most people go to their GP with a specific problem. A personalised, high-quality newsletter serves as a friendly and professional forum to educate your patients on health matters additional to their current problem, and reminds them of the importance of preventive health strategies.
Your Doctor enables you to continue doing what you do best – providing health care.
For more than 25 years our team of highly-skilled editors and publishers have written, designed and created Your Doctor – at a fraction of the cost of having to create one in-house. We take care of all printing and shipping arrangements, manage deadlines, and get it delivered to your door.
All content is written and reviewed by trained professionals. Eliminate any concerns and rest easy knowing your practice advertising material observes and is fully compliant with AHPRA guidelines and national legislation.